ODD MOLLY – NEW YORK S/S 2011 FASHION SHOW

ODD MOLLY COLLECTION VIDEO

In 2002, freelance designer Karin Jimfelt-Ghatan and word artist Per Holknekt came together to discuss a design project for an ad agency, which later became a desire to create their own fashion label. That was when Odd Molly was born. Odd Molly’s spring/summer 2011 collection featured hippy/grunge looks. Psychedelic rock music played in the background and models were styled in loose braided hair with the addition of hot pink and lavender hair extensions.

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Fashion week coverage and videos directed by Indira Cesarine for XXXX Magazine

Fashion research assistants: Sandy Chen, Angelina Cepeda, Leslie Gonzalez & Natalie Barnes

Video footage by Don Frasco, Video edit by Mayumi Suzuki